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book
Daniel Amor
The E-business (R)evolution
<book>
Prentice-Hall
ISBN: 013085123X
... With the plummeting stock price of Internet
companies, together with limited profits, most investors are looking,
once again, at a company's bottom line as a guide to its market value.
Ultimately, meeting or exceeding market expectations is the lifeblood
of any public company in either the new or old economy. The days of
venture capitalists investing millions of pounds into companies with
no visible profits in the short- to medium-term are disappearing. It
is crucial then that new economy companies have the business acumen
required to succeed along with good ideas. This is the exact niche that
The E-business (R)evolution has been written to fill.
The book tries to provide a comprehensive yet structured account for
anyone wishing to implement a web strategy for their company. The author,
Daniel Amor, has written an insightful guide covering the most important
aspects of e-business, which will be of interest to the increasing numbers
of entrepreneurs or executives responsible for a company's e-business
initiative.
Sensibly, Amor doesn't delve into too much technical detail, which might
deter less specialised readers. He outlines the alternative e-business
approaches together with their pros and cons, reinforced where necessary
with case studies.
The book is divided into four sections. The first section provides an
introduction to e-business, to prepare readers for their experiences
online. Amor offers detailed advice on selecting technologies and legal
issues, as well as providing a useful primer on marketing strategies
on the Web.
The second section focuses on applications, including search engines,
shopping, resource management and interactive communication tools such
as online meetings, Internet chat rooms and online training.
The third section compares the pros and cons of different web technologies,
the sensitive issue of Internet security, not forgetting an examination
on the uses of Java in a business and the many imaging technologies
available such as QuickTime and VRML. The third section is also devoted
to the payment methods available via the Internet. Importantly, this
section includes an assessment of the risks and advantages of a number
of methods.
The Internet is constantly changing and many businesses devote a great
deal of time and money attempting to predict future trends. Daniel Amor
provides readers with his vision of the future of e-business and the
software and hardware that will drive the changes.
The E-business (R)evolution includes a jargon-busting glossary of Internet
terms as well as two appendices. The first outlines Internet business
architecture and the other covers useful web addresses. For any reader
wading through literature on the Internet, a glossary is a welcome addition
to breaking down the jargon barrier that pervades the medium and which
can seriously hinder learning.
Most books on the subject of the Internet and business discuss either
Internet technologies or business strategies; this book manages to traverse
both affably. Daniel Amor writes about the new economy in a simple,
readable yet pragmatic and persuasive manner. No book is perfect and
perhaps the only criticism that can be levied at this one is that the
author has taken a ground-up approach, which won't satisfy all readers.
At 650 pages, The E-business (R)evolution is a large tome. However,
given the layout of the text, it is possible to read only the sections
that you find interesting rather than reading the book from cover to
cover to understand the ideas contained within.
Overall, The E-business (R)evolution makes a good stab at demystifying
the complex arena of e-business. Perhaps the most appealing aspect of
this work is that Daniel Amor has managed to write a refreshing book
in comparison to the multitude of e-business titles that litter bookshops.
Outbound
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