13.3.2005 CPM Prices in Germany
just found something I would have liked to have a week ago in a german
magazine. I am talking about changes in the CPM Prices for online advertisement
in Germany. Interesting.
1995 |
1997 |
1999 |
2001 |
2003
H1 |
|
Gross
CPM |
43,65 |
39,14 |
31,30 |
25,60 |
18,27 |
Non-Standard
Discount in % |
8,20 |
10,10 |
12.30 |
17,60 |
28,30 |
CPM
after deductions |
40,07 |
35,19 |
27,45 |
21,17 |
13,10 |
Utilisation
Ratio (%) |
45 |
55 |
65 |
30 |
25 |
CTR
(%) |
5 |
1,75 |
0,57 |
0,39 |
0,37 |
CPC
(EUR) |
0,80 |
2,01 |
4,82 |
5,43 |
3,54 |
Conversion
to Buy |
- |
0,40 |
0,70 |
0,90 |
1,40 |
from: Oliver Thylmann's Blog
Outbound
essays / articles
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E-Business
Research Center
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