News.
News overview
.Our
eye on the search engines
Google and Yahoo! accused of click
fraud collusion
Google, Yahoo! and other players in the search business have become
embroiled in a lawsuit which involves overcharging for pay-per-click
online advertising. The Wall Street Journal says that plaintiffs in
the US filed a lawsuit in February alleging that Google and Yahoo overcharge
advertisers, and also that they collude with each other, to continue
overchargin. Read
on...
.search-engine
watch
Google
Personalizes the Web
Say goodbye to bookmarks: Google has rolled out a seriously cool search
history feature that automatically keeps track of all of your web searches
and every page that you view from search results. Read
on...
.Our
eye on Google
Google TrustRank
Philipp Lenssen writes "Google registered a trademark for the word
"TrustRank", as Search Engine Watch reveals. Is this a sign
we can expect a follow-up to Google's PageRank? An earlier, possibly
related paper on TrustRank is available; it proposes techniques to semi-automatically
separate good pages from spam by the use of a small selection of reputable
seed pages" Read
on...
.search-engine linking
Do
all links have equal value to the search engines?
While quantity of links is important, quality is even more important.
Some inbound links are simply given more value than others by the search
engine algorithms. Links from pages deemed to be more relevant, in terms
of topic and theme, are given more weight. Also given more value are
links that are labelled with more keyword rich anchor text, links from
pages with higher Google PageRank, and links that originate within content
pages rather than from the ubiquitous “links pages”. There
is even some evidence that linking out to other web pages provides some
benefit to the link sending page. Read
on...
.search-engine
watch
Click
Fraud Suit Names Google, Yahoo & Other Search Companies
Rumors of a class action lawsuit over click fraud have been circulating
for over a year. Now one may have finally arrived. Internet Firms Face
Legal Test On Advertising Fees from the Wall Street Journal briefly
describes a case filed in February by a group of advertisers against
Google, Yahoo, Ask Jeeves, AOL, Walt Disney, Lycos and FindWhat. They
claim being improperly charged for fraudulent clicks. The lead plaintiff
is Lane's Gifts & Collectibles, and the case filed in Arkansas seeks
to be certified as a class action. See also our follow-up More On Click
Fraud, The Lawsuit & The Need For Third Party Auditors, which has
a few more details on the case and recaps a number of recent articles
on the topic of click fraud. (Legal: Ads & Listings | Search Ads:
Clickfraud)
.search-engine
watch
Google
Using ODP Titles In Addition To Descriptions
Google has long used Open Directory descriptions in some cases
for the web pages it lists. While that usage seems to have ramped up,
it's doing something else I've never seen or heard of before -- using
ODP titles for some of the pages in its listings. More in this post.
(Google: Web Search | SEO: Titles & Descriptions | Yahoo: Web Search)
 |
Google
ensnared in a war of words
Fabrice Dariot's
travel agency, Bourse des Vols, boasts a terrace lined with potted plants
and sweeping views of 17th-century apartments in the center of the city.
The compact fifth-floor office is an unlikely front line for a battle
of words with the online search engine Google - or "Omnigoogle,"
as some French critics scornfully call the giant company. Read
on....
.e-information
Finding
Free Content in the Creative Commons
Looking for photos, music, text, books and other content that's free
to share or modify for your own purposes? The Creative Commons search
engine can help you find tons of (legally) free stuff on the web.
The Creative Commons was founded in 2001 to introduce a new form of
copyright that's less restrictive than the "all rights reserved"
approach generally in practice today. The goal was to restore "balance,
compromise, and moderation—once the driving forces of a copyright
system that valued innovation and protection equally." Read
on...
.Internal Marketing
Coca-Cola
internal Marketing Blog leaks out
Today I discovered what appears to be a new blog that's being developed for internal/knowledge management use by The Coca-Cola Company. At blog time, it was accessible via the list of recently updated blog links on the TypePad home page, so it's fair game. Read on...
.p2p
Why P2P File Sharing Is Good:
The P2P Manifesto.
Marco Montemagno, an Italian new media communication expert, entrepreneur
and blogger, who has worked and collaborated with some of the most established
media corporations including Italy's RAI and Murdoch's Sky TV network,
has just published online a notable P2P manifesto, in which he shares
his uncensored view of what the majors (established media) should expect
from P2P and its unstoppable growth. Montemagno central tenet is that
P2P is unstoppable, good, useful, effective and a major disruptive technology
able to breach into the oligarchy of established media business. Read
on...
. book
Greg Elmer
Profiling Machines
<book>
The MIT Press
ISBN 0262050730
Finding the data
structure which describes a person through his public actions is the
holy grail not only of marketing professionals, but also of police states
and, more generally, any paranoid government. The 'profiled' user is
one of the objectizations of the need for control on reality. The database
is the central underlying element and cross references are the dynamic
which has fueled the sense of omnipotence of the people authorized to
access the archives, beginning with the first machines made by Hollerith
(who later founded IBM) which made easy to graph several relations between
the data of the american census. Read
on...
.search-engine
marketing / AdSense
18.03.2005
Search Landscape Changes
to Bring Control, Complexity
Changes afoot among the big search players are expected to have a mixed
effect on search engine marketers. New offerings from Yahoo! and MSN
may give advertisers more control, but industry-watchers predict pricing
will continue to rise and campaign management will grow more complex.
Read
on...
.social
networking
.
Business
networking online to generate sales leads
I read stories like this one on social networking and have to ask...
can the average person (who isn't a master networker already) generate
sales leads or a new job from a social networking tool? Read
on...
. book
Jay David Bolter, Diane Gromala
Windows and Mirrors :
Interaction Design, Digital Art, and the Myth of Transparency
<book> The MIT Press
ISBN 0262025450
Explaining the fanciful title of this essay, the authors state that
"any digital artifact is half transparent and half reflective",
alternating between these two states according to the interface. The
close correlation and, at the same time, the big difference between
digital design and digital art flows in the analysis of the works presented,
borrowed from the Siggraph 2000 Art Gallery. Read
on...
.internet
payment system
15.03.2005 The
first Internet payments system launched in Belarus.
EasyPay
system has been launched in Belarus within the framework of the joint
Belgazprom Bank and Open Contact internet provider scheme. The scheme
has been developed according to the resolution of the National Bank
of Belarus Board.
This system is functioning on the territory of Belarus only, requires
registration and intended only for juridicial persons. The maximum payment,
according to National Bank of Belarus Board resolution, is restricted
and should not exceed EUR 200.
from: E-Belarus.org
Author:
Mikhail Doroshevich
.pr
Paul Holmes:
PR People, Take Blogs Seriously.
The
following very lengthy article ran today in The Holmes Report, an influential
PR industry newsletter, and is reprinted with the full permission of
Paul himself. Thanks Paul! It's Time to Take Blogs Seriously-and Maybe
to Develop One of Your Own
Since the earliest days of the Internet, its evangelists have been predicting
that the new medium had the power to transform the nature of journalism.
A decade ago, the late John Scanlon stood in front of an audience of
Edelman clients and told them they had the power to become "content
providers," to publish their own versions of news stories, to reach
consumers directly. Read on...
.credit
cards
Programmable credit-card
to replace most of your wallet's contents
The
Chameleon Card is a programmable credit-card and the Pocket Vault is
a programming terminal for it. Feed it your credit-card magstripes and
your loyalty-card bar-codes, seal it with your fingerprint, then, on
demand, it can mimic any of the cards in your wallet. Oh, and it's got
an RFID-mimic built in to replace your swipeless gas-pump card. This
strikes me as simultaneously very cool and very creepy, and at $200,
it seems too pricey to fly. Read
on...
.
book
Sarai Reader 04, Crisis /
Media
<book> CSDS
ISBN 8190142941
Every day, 'official' media shape the public opinion on the endless
'normalization' of wars and, with their continuous production of images
of war and death, anaesthetize our consciences with fast sequences of
visual panic, rapidly cut before its tragic consequence. Instability,
that is, the more or less permanent crisis, is analyzed in this fourth
yearly reader produced by the indian collective Sarai, using the same
weapons, but in the opposite direction. Read
on...
18.03.05
Bugmenot, tricking free registration
sites.
The legacy of the golden era of new economy are here to stay. Among
them is the myth of being able to define any user with his data and
personal preferences to seduce him with hyper-targeted advertisements.
Read on...
.word-of-mouth
Word-of-mouth is why authors
succeed.
When
reporters ask me why I give away the full text of my novels online,
for free, the day they're available in shops, I tell 'em: "It's about
word of mouth. My readers have large social circles of friends whom
they never see face to face. Books like Sisters of Ya Ya Sisterhoood
became a success because one friend went to another friend and handed
her a copy of the book, saying, 'You must read this, it changed my life.'
I want to give my readers the same ability, so I have to give them a
form of the book that they can 'hand' to their friends over the Internet.
Even if it displaces some sales, the most valuable thing an author can
get is a personal recommendation, it's the thing that is most likely
to sell more copies of my books." Read
on...
.
book
Robert Hassan
Media, Politics and the
Network Society
<book> Open University Press
ISBN 0335213154
'Network society', the society founded on the interconnected communication
between its members, is one of the holy grails of digital activists,
who have always believed that the unlimited possibility of communication
automatically implies a more direct democracy. It's true that, among
the most beneficial antibodies for the civil society, there are those
who have chosen mass media and the Net as their main instrument of resistance
against global libertarianism. Read
on...
.advertisment
cpm 
13.3.2005 CPM
Prices in Germany
just found something I would have liked to have a week ago in a german
magazine. I am talking about changes in the CPM Prices for online advertisement
in Germany. Interesting. Read
on...
.
book
Eugene Thacker
Biomedia
<book> University of Minnesota Press
ISBN 0816643539
Organic transformations hurt our sensitivity, since they represent the
fear of the new body models, weak in their experimental constitution.
This text collects a detailed and unique analysis of the relation between
biotechnologies and media studies, which thoroughly examines their ethical,
social and media aspects. Starting from the solid bases of contemporary
practices, this text exudes awareness of the mechanisms of integration
between advanced research technology and complexity of development.
From the description of the uneasy marriage between industry and research
to the many open source approaches developed spontaneously by experts
in the field (such as the famous Bioperl, a version of the Perl language
to manipulate DNA and proteins), the author tries to detach the medium
from the process. Read on...
.webcomic
Webcomic
creator turns down Universal Syndicate, offers works for free to any
newspaper.
The
creator of PVP Online, a webcomic, has decided to try to put the funnypapers
sydicates out of business by publicly inviting any newspaper in the
USA to syndicate him for free. This last year, I was contacted by Universal
Press Syndicates about PvP. They know the strip and were very interested
in syndicating it as a feature. I would love to see PvP in newspapers
and we started talks. I let them know that there were six years of archives
available and that I could edit the strips to conform to family paper
editorial standards. The only thing I could not do was give up my ownership
and rights to my creation. Read
on...
.
book
Vincent Mosco
Digital Sublime: Myth, Power,
and Cyberspace
<book> The MIT Press
ISBN 026213439X
Every radical media transformation induced by a new technology brings
along the myth of the beginning of a new era. In the haste to liquidate
the grey past and with a proportional enthusiasm for the potential transformation,
the usual processes repeat once again. These processes include the hopes
for social change and almost religious visions of miracles which the
new modes to move information should bring. Read
on...
.RFID
Snagg
- RFID tagging valuable instruments.
SNAGG
builds RFID tags into expensive musical instruments:
"SNAGG is a Radio Frequency Identification Device (RFID) applications
integrator focused on product registration, verification, asset recovery,
and supply chain integration. We employ the latest, and most appropriate
developments in RFID technology to help our clients accomplish their
goals." Read on...
. book
Alexander R. Galloway
Protocol, how control exists after
decentralization
<book> The MIT Press
ISBN 0262072475
How much does the structure influence the contents?Network protocols
dictate form and structure, but are content-agnostic, at least apparently.
Alexander Galloway, former content director of Rhizome and member of
the RSG collective, the developers of the artistic software Carnivore,
who now teaches Media Ecology at the NY University, states that communication
protocols (such as tcp/ip), instead of freeing the possibilities of
interaction, implement the means of control through a rhizome which
becomes the architecture on which it's based. Read
on...
.
book
Mark
B. N. Hansen
New Philosophy
for New Media
<book> The MIT Press
ISBN 026208321
How much is the flow of information incorporeal and detached
from our relation with organic reality? How much is digital image, with
its multidimensional possibility of distorsion and simulation, detached
from the movements of our body? The author's thesis is that the image,
having become a process apart, is now irremediably linked to our body
activities. In fact, the elaboration of an image is becoming more and
more transparent in the visible grid of pulsating pixels of its digital
representation. The effects it provokes on our senses are tangible in
the transformation of our perceptions, as documented in a critique of
the 'cinematographic' positions of Manovich, with citations from Virilio
and his 'vision machine' and a rich set of works by Jeffrey Shaw, Tamas
Waliczky, Mongrel, Bill Viola and Robert Lazzarini. In this counter-current
systematization several theories meet, such as the sublimation of the
body in a facial expression, used even in marketing theories which translate
the satisfaction of a user in its facial expression, enticing him to
buy the product (like in magazine covers, which depict almost only faces).
An entire school of thought is challenged: the one based of the subtle
insinuation of informations, and it's not challenged frontally with
arguments based on the necessity of the organic, but with a side approach
which erodes its axioms, proposing an organically coherent perspective.
.
book
Konrad Becker Tactical Reality
Dictionary
<book> Edition Selene
ISBN 3-85266-194-3
Publishing a collection of essays under the disguise of a dictionary
is hardly a novelty, but it's not simple to present it with agile and
comprehensive 'definitions' of a popular yet still changing terminology,
succeeding in making a brief but complete excursus of the tactical use
of media, as it's been done here. It's a 'dictionary', brief and striking,
which talks about history, as in the essay about the invisible microwave
ray directed against the embassy of the United States in Moscow in 1952,
with heavy consequences for many employees ('Microwave Discommunicaton'),
and about psychology, as in the essay about the U.S. Air Force experiments
where some soldiers were hypnotized and forced to attack a senior officer
('Embedded Commands'). The terms explained are seventytwo, sorted in
a tactical order, and cast a light on as many relatively obscure facets
of social and political media culture and their manipulative and propagandistic
use by governments and organizations responsible for the manipulation
of opinions. In a style both tight and rich of informations, a disquieting
scenery emerges: we are systematically overwhelmed by an unmanageable
flow of informations which dangerously exposes us to sophisticated techniques
of organization of the public conscience. A 'Perception management',
as it is defined in the glossary, which we can successfully identify
and fight. from:Neural.it
.e-marketing
12.03.05 Measuring
Blog Marketing
Many are the choices for marketers in the blogosphere.
Reaching the audience is not an easy task but there are plenty of methods
to test. Banner ads, contextual ad products, in-post sponsorships, or
unique sole-sponsorship are the most frequent opportunities to got visibility
from the blog readers. Actually blogs are read by 27 percent of U.S.
Web users, according to the Pew Internet & American Life Project.
It's good to know that you can track individual click, but it's also
worthwhile to say that it'll not tell thw whole truth. Read
On...
.
book
Xristine Faulkner
Usability Engineering (Grassroots
S.)
<book>
Palgrave Macmillan
ISBN: 0333773217
Usabilty is one of the key component of a website, even
if it's still an underestimated factor. There are many studies on how
long a user stay on webpage and how long he uses a site, relating this
tests to design and information structure. Since this topics are not
yet mandatory for professionals o students' curricula, it's worth to
check this book that tries to contextualise the 'user', help to make
usable products, measuring the results, and analyze a complete case
study in the end.
.art
28.01.05
Grey Area, self-portrait through
informations.
Grey Area
is a work by Friederike Paetzold which, with a wrongfooting speed describes
the author himself through a series of numerical quantizations. Starting
from the assumption that anybody can be defined through his desires,
the way he tries to get what he wants and how happy he is with what
he's got, the work sketches a self-portrait using the levels of desire
and satisfaction sampled every hour for 24 days. Read
on...
.e-marketing
12.03.05 Marketers
React to Yahoo! AdSense Alternative
Yahoo
is also launching an ad network for smaller publishers, even if they're
still testing it. It'll be the main contender to the Google AdWords
and Adsense program, the most popular system at the moment. What it
lacks at the moment is a self-subscription model that'd allow anybody
to be in the network of the ads. So by now they are counting on some
selected publishers, even if they're asking publishers to sign-up an
email newsletter to be informed on "several publishing-focused
products" Read
on...
.search-engine marketing / AdSense
10.03.05 Does
Google's AdSense Make Sense?
Call me cynical, but the latest word from media darling Google failed
to wow me. Maybe I've been in this business too long, but the idea struck
me as so... 1999. Like many of the concepts concocted in the heady days
of Internet advertising, AdSense seems deeply flawed. Advertisers should
approach with caution.
The idea: Allow small-time publishers to monetize their page views by
displaying text links from Google's AdWords program. Advertisers pay
only when someone clicks on the ads, which are targeted based on Google's
crawl of the pages ads are displayed on.
If things work as Google predicts, the program will help keep smaller
publishers afloat by helping them make money from inventory that would
otherwise have been wasted. Read
on....
.art
10.03.05Nike Ground,
boomerang marketing.
Which media techniques are really effective in fighting
the incredible communication power of corporations? Among the few, more
complex and risky there's trying to shoot back at them their 'brand
awareness', that is, the public perception of a brand, painstakingly
built with big investments in intellectual and strategic capital. 0100101110101101.org
have done just that, demonstrating once again an excellent iconoclastic
attitude, ready to hit any target. Read
on...
.Free online exchange
.Free online
exchange, death threat to consumerism.
Alessandro Ludovico.
One of the most utopic aim is the definitive defeating of the consumerism
model. This is really a scaring perspetive for any big-size business
based on how economic actually works. But there are some new and efficient
efforts starting to develop alternative practices that network people
together, letting them share needs, goods and time. It's an almost spontaneous
reacting to the pyramidal scheme of production > marketing > consume
> waste that sound very promising for a better future. Read
on...
.
book
Brian
S. McWilliams
Spam Kings
<book> O'Reilly
ISBN 0596007329
Spam is one of those
peculiar phenomena of the Net which, exploiting its
huge possibilities of transmission, actively involves (whether they
like it or not) the vast majority of its users. The launching pad the
spammers exploit is based on an economy of scale whose ingredients are
the possibility to communicate with a huge number of people, unfortunately
not all tech-savvy, at almost no cost.
This text reconstructs the spread of spam by recounting the personal stories of some of the biggest names on both sides of the fence: 'bulk email marketers' and anti-spammers. The parallel history of those who abuse, polluting a precious public resource, and of those who defend it, dedicating to this a big part of their time, outlines an ethical, and absolutely contemporary, conflict sitting at the base of the mass use of the Internet. Read on...
.
book
Robbin Lee Zeff
Advertising on the Internet,
2nd Edition
<book>
John Wiley & Sons
ISBN: 0471344044
Internet advertising is still a business finding its
legs, but it is already an important part of most successful commercial
sites. And for companies that are not Web-based, the Internet is now
an important medium to consider for marketing strategies. In the second
edition of Advertising on the Internet, authors and Net advertising
professionals Robbin Zeff and Brad Aronson survey the current state
of advertising online. Though many of the concepts the authors present
are extensions of traditional advertising issues, the book offers a
very comprehensive view of things; even seasoned Webmasters will learn
from this title. The various advertising models and techniques are illustrated,
with the balance of effectiveness versus user annoyance discussed frequently.
In addition to the technical aspects of getting your word out on the
Web, the book also covers special international considerations, legal
restrictions and cautions, and targeting techniques, plus it includes
a lengthy resource list. Zeff and Aronson's analysis of the Web details
how to track site and user statistics to monitor usage patterns and
ad effectiveness. Whether you're a techie or not, this book provides
some useful insights.
.creditcards
Thanks to idiots with credit
cards, spam kingpins rake in $100,000's a month
From
Tampa Bay Online's coverage of the spammer trial: As one of the world's
most prolific spammers, Jeremy Jaynes pumped out at least 10 million
e-mails a day with the help of 16 high-speed lines, the kind of Internet
capacity a 1,000-employee company would need. [..] In a typical month,
prosecutors said during the trial, Jaynes might receive 10,000 to 17,000
credit card orders, thus making money on perhaps only one of every 30,000
e-mails he sent out. But he earned $40 a pop, and the undertaking was
so vast that Jaynes could still pull in $400,000 to $750,000 a month,
while spending perhaps $50,000 on bandwidth and other overhead, McGuire
said. "When you're marketing to the world, there are enough idiots out
there" who will be suckered in, McGuire said in an interview.
from: BoingBoing
.blogs
Italian vertical blogs and nanopublishing.
Following
my post about Spain, it looks like vertical blogs are appearing all
around Europe. How could I forget the Italian vertical blogs autoblog.it,
ecoblog.it, mobileblog.it and softblog.it ? Read
on...
.e-information
09 .03.05 A
Cool Blog Discovery Tool
There's a lot of great content out there on those millions
of blogs, but finding the good ones related to your own interests can
be a challenge. A set of tools from Blogstreet can help.
Finding good blog content can be a challenge. One way is to explore
the "blogrolling" links that many bloggers create to other
blogs. But you're never really sure if someone has linked to another
blog because they like the blog, or out of obligation or some other
reason.
Another approach is to use one a blog search engines, such as Daypop,
Bloglines, Technorati, Feedster and many others (see Peter Scott's excellent
Weblogs Compendium for links).
While these blog search engines all have useful features, they tend
to focus on features like keyword search, popularity and other measures
that determine the importance or prominence of a blog. They work well
for finding individual blog postings on a particular topic, but have
a harder time pinpointing a particular author that writes regularly
on topics of interest to you. Read
on...
.
book
Daniel Amor
The E-business (R)evolution
<book>
Prentice-Hall
ISBN: 013085123X
Many books claim to provide guidance on understanding
how the Internet works and creating strategies to exploit it. Few titles
live up to the promotional text printed on their cover sleeves, but
this one comes closer than most.
The
book is aimed at entrepreneurs and executives working in e-businesses.
It covers both the technical and strategic aspects of what is for many
a daunting and too often a misunderstood new medium. Read
on...
.msn
Microsoft premiers its adCenter
Some
web pages already look like your worst hallucinogenic nightmare. Painful,
glaring pop-ups and pop-unders everywhere. Links through Doubleclick
and the like. Bounces-on, etc. In the interests of furthering your education,
turn your cookie shield off and/or disable the 'let them in' function
on your browser, sometime. You'll be amazed ; ) And thanks to Microsoft,
it's about to get worse. Read on...
.blogs
Weblogs, Inc. sells
ads you can comment on
Have you ever had thoughts about an ad that you've seen online and wanted
to share them with someone? Now you can. Weblogs, Inc. has something
that they call "Focus-Ads": Focus Ads are meant to create transparency
in advertising - helping our readers to gain insight and helping our
advertisers to create a better product or service. Our advertisers participate
because they believe in their brands and are willing to improve them
through the feedback of enthusiasts. Awesome. Here's one for Griffin
Technologies on Engadget. from: BrandBrains
.guerilla marketing
06.10.04 Subvertise.org,
an archive of subversive ads.
The term 'subvertising' merges the words 'subvert' and
'advertising', that is, it's the act of subverting through the advertising
medium. The fusion of these two concepts is a neologism expressing the
act of redesigning logos and advertising campaigns which have infested
the minds of millions of consumers, with the goal of making something
similar but with a radically different meaning. Design, as scientifically
applied by marketers, is turned against them, with a practice that,
if applied enough, irreversibly garbles the message, ridiculizing the
original author. Subvertise.org is a big online archive of this still
young discipline, and classifies a few hundreds initiatives which mix
radical politics and communication. The contents are subdivided into
anti-copyright and copyleft. Many of the works were already published
on AdBuster, a magazine dedicated to this kind of practices, whose cultural
resistance has pervaded many protest movements and is one of the most
effective (and amusing) forms of activism today.
.search engines
09.03.05 A
New F-Word for Google Search Results
A new study has added tangible evidence to the widely
held view that top-ranking search results get the most attention from
users, and that lower-ranking results are all but invisible to most
people.
The joint study conducted by search marketing firms Enquiro and Did-it
and eye tracking firm Eyetools examined the eye movements of users viewing
Google search result pages.
The study found that most viewers looked at results in an "F"
shaped scan pattern, with the eye travelling vertically along the far
left side of the results looking for visual cues (relevant words, brands,
etc) and then scanning to the right, as if something caught the participant's
attention. Read on...
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The Right Time for Research: The Beginning. A pro-usability article.
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An article on the infamous demise of boo.com and the impact of the innovative
design on success
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Company
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E-Business
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